There are more and more experts in the fields of marketing as well as web and product development who are engaged in tracking the movements of human eyes, including aspects like where our gaze is directed in certain situations, how hard we focus, how our pupil size changes and how much we blink. The information obtained in this way about attention, confusion and emotional states can be used pretty well, among other things, when simplifying internet searches, enhancing the shopping experience available in web shops, making software easier to understand and improving user profiles.
“The observation of eye movements is an increasingly common examination method in neurology. It seems that, in the case of numerous diseases, such as attention disorder and dementia, it can be a very useful method of examination,” said Irina Maria Vlad, a neurologist at Iuliu Hatieganu University of Medicine and Pharmacy in Cluj-Napoca, in her presentation given at the event of the Brain Research Week series in Debrecen, which was held on Friday at the venue called Sesztina Villa operated by the University of Debrecen.